Run-time ranking
Ads are sorted by days live. An ad still running after 30 days usually means it pays for itself, so it is marked as a likely winner.
Home Competitor Ad Files
File 002 · Competitor intelligence
Every ad your competitors are paying to run, in one file.
Motivestone pulls each competitor's active ads from public ad libraries, keeps the history after ads are switched off, and writes plain notes on the hook, the offer and how long each ad has survived. Long survival is the closest public signal to a winning ad, so we flag it.
- Sources
- Meta Ad Library, Google Ads Transparency Center, TikTok Creative Center, LinkedIn Ad Library
- Refresh
- Every 6 hours
- History kept
- From the day you start tracking
- Filters
- Platform, format, run time, offer, landing page
Contents of the file
What you find inside.
Hook extraction
The opening line or first frame of every ad is pulled out and grouped, so you see the five or six angles a competitor keeps returning to.
Offer tracking
Discounts, free delivery, bundles and trial offers are logged with dates, which exposes patterns like "20% off every second weekend".
Launch alerts
When a competitor starts a new batch of ads, you get a note the same day with what changed and who it seems aimed at.
Landing page trail
Each ad is linked to the page it sends people to, so you can see which offers get a dedicated page and which go to the home page.
Variant clustering
Small edits of the same ad are folded together, so one tested idea with twelve variants reads as one idea, not twelve.
Worked example
A page from a real file.
Typed exactly as it appears in the workspace, for a packaged coffee brand in its first month on Motivestone.
File 002
Case 014 · Competitor: UrbanBrew Coffee
- Ads running now
- 23 (Meta 17 · Google 6)
- Longest-running ad
- 41 days · likely a winner
- Main hooks
- "Free delivery today" · "Cafe taste at home"
- Offer pattern
- 20% off, every second weekend
- New this week
- 4 video ads aimed at office workers
Analyst verdict
UrbanBrew leans on convenience, not taste. Their price offer repeats on a fixed rhythm, so a counter-offer on their off weekends will meet less competition.
Procedure
How it works, step by step.
- 01
Name the competitor
Enter a brand name or website. We match it to its public ad library pages across platforms.
- 02
We collect the file
All active ads are pulled in with their start dates, formats, copy and landing pages.
- 03
AI writes the notes
Hooks, offers, audiences and likely winners are summarised in plain sentences on each ad.
- 04
You get alerts
New launches, paused winners and offer changes arrive in your dashboard and your weekly briefing.
Margin notes
Ground rules for this file.
Competitor data comes only from public ad libraries and transparency sources. No scraping of private accounts, no hacking, no private data.
Spend and reach figures are shown only where the platform publishes them, such as political or EU-served ads. Elsewhere we show run time and variant count.
Your tracking list is private. Competitors are never told they are being tracked.
- A:
Only where the platform makes it public. For most commercial ads, platforms do not publish spend, so we use run time, variant count and launch frequency as honest stand-ins.
- A:
You can link several pages and domains to one competitor. Their ads are merged into a single file.
- A:
Yes. Once you track a competitor, every ad we collect stays in the file, including the date it was switched off.
Related files
The rest of the dossier.
- Creative ScorerScore a draft ad before a single dollar is spent
- Motive MapThe real reasons your buyers check out
- Spend AllocatorMove budget from weak ads to strong ones, with your approval
- Landing Page CheckRed-pen review of the page your ads send people to
- Trend BriefRising formats, hooks and offers in your category
- Weekly BriefingOne typed page every Monday, with three actions
Your case