Competitor moves
New launches, paused winners and offer changes from every competitor you track, in a few lines.
Home Weekly Briefing
File 008 · Reporting
One typed page every Monday. What happened, and what to do next.
The Weekly Briefing is written for the person who signs off on the budget: the founder or the client. It covers what competitors launched, what worked in your account, and three specific actions for the week ahead. No dashboards to decode.
- Delivered
- Monday 8:00 AM, your time zone
- Length
- One page, readable in three minutes
- Formats
- Email, PDF, shareable link
- White-label
- Your agency logo on Director plans
Contents of the file
What you find inside.
Your results
Spend, orders and return compared with last week, with the reason for any big change.
Best and worst ad
The ad that earned the most and the ad that wasted the most, with screenshots.
Three actions
Exactly three things to do this week, ranked by expected effect.
Trend watch
One rising pattern from your category worth testing, with its fit score.
Client-ready
Agencies can add a cover note and send the briefing under their own name.
Worked example
A page from a real file.
Typed exactly as it appears in the workspace, for a packaged coffee brand in its first month on Motivestone.
File 008
Weekly Briefing · Week 41
- Competitors
- UrbanBrew launched 4 office-worker videos
- Your week
- $11,840 spent · 1,212 orders · ROAS 3.6
- Best ad
- "Before your first meeting" · ROAS 5.2
- Action 1
- Move $1,200 to the office-worker video set
- Action 2
- Put the 20% offer in the first frame of 3 drafts
Analyst verdict
Action 3: test a free-mug bundle on the weekend UrbanBrew is not discounting.
Procedure
How it works, step by step.
- 01
Pick recipients
Add the founder, the client or the whole team. Each can choose email or link.
- 02
We compile the week
Every Sunday night, findings from all your files are gathered and checked.
- 03
AI writes the page
The briefing is written in plain sentences, with numbers only where they matter.
- 04
You review or send
Send automatically, or hold it for review and add your own note first.
Margin notes
Ground rules for this file.
The briefing uses the same data as your dashboard. Every number links back to its source.
Briefings for agency clients only include that client's data. Nothing crosses between brands.
You can turn off any section, or hold every briefing for manual review.
- A:
Yes. Turn sections on or off, and set which brands and competitors each recipient sees.
- A:
Replies go to the agency account owner, not to Motivestone.
- A:
Launch alerts are sent daily if you want them. The briefing itself stays weekly, on purpose.
Related files
The rest of the dossier.
- Competitor Ad FilesEvery active competitor ad, with hooks, offers and run time
- Creative ScorerScore a draft ad before a single dollar is spent
- Motive MapThe real reasons your buyers check out
- Spend AllocatorMove budget from weak ads to strong ones, with your approval
- Landing Page CheckRed-pen review of the page your ads send people to
- Trend BriefRising formats, hooks and offers in your category
Your case